CANVASS CONVERSION DOUBLED IN ONE STORM CYCLE
Stormline FL ran the April hail event on ROOF_OS. We compared their hit rate against three competitors in the same zip.
On April 7th a discrete hail cell hit a 9-square-mile pocket of Pasco County, FL. Hail size: 1.25–1.75 inches. Affected single-family roofs: ~3,400.
Stormline FL was running ROOF_OS. Three competitors were running traditional canvass routing — Google Maps and a clipboard.
By end of day three, Stormline had 162 inspections booked. The next-best competitor had 71. Stormline's contracted-job rate from those inspections was 38%; the competitor average was 19%.
What changed: Stormline's reps were routed by predicted hail dwell-time per parcel (storm tracker overlays NEXRAD data on owner-occupied parcels), not by neighborhood density. They knocked the doors most likely to convert first, while the cell was still psychologically fresh in homeowners' minds. Twelve hours later, the same homeowners had been pitched by everyone — and the anchor effect from the first contractor was gone.