JOB DONE → GOOGLE REVIEW
Final inspection signed-off triggers a personalized review-request SMS the next morning — when the homeowner is happiest.
HOW IT WORKS
Google reviews are the single most underpriced lead source for residential roofers. The trick is asking at peak satisfaction — the morning after the final inspection, not three days later when the bill arrives.
This template fires a personalized SMS the morning after a job is marked complete, with a one-tap review link. If the homeowner doesn't tap in 5 days, a softer second nudge goes out.
Sentiment-aware: if the job had any rework or escalation, the SMS doesn't send. You stay in front of only the homeowners who'll leave 5 stars.
WHAT’S INCLUDED
- CRM trigger on job-complete + final-inspection sign-off
- Personalized SMS template (Claude, friendly + specific to the job)
- One-tap Google review link
- Sentiment gating (skips if rework / escalation flag is set)
- 5-day soft nudge
- Weekly review-velocity digest
REAL EXAMPLE
Jen's roof finalized Tuesday afternoon, no escalation flags.
Wed 9:14am SMS: 'Morning Jen — hope the roof's looking great. If you have 30 sec, a Google review goes a long way for us. {link}'
Reviews tripled in 90 days. Map-pack rank rose from page 2 to top 3 in the zip.
Any shop that wants to rank in the local map pack.
Shops with quality issues — fix those first.