MADISON · 565K POPULATION
ROOF10X Permit Intel covers every roofing permit issued by Dane County Planning & Development. We index 8,400 permits a year, score them by intent, and resolve owner contact data so your reps in Madison are calling real homeowners with real projects in flight.
Continuous scrape of Dane County Planning & Development — every new roofing permit indexed within 24 hours of filing.
Each permit scored by intent: re-roof, repair, new construction, insurance claim. Filter your Madison pipeline to only the calls worth making.
Phone, email, and mailing address resolved against parcel data. No more cold-calling random LLCs.
Median time from permit filing to indexed-in-your-CRM is under 6 hours. P95 inside 24 hours, even during Wisconsin's peak storm season.
Dane County files roughly 8,400roofing permits per year — that’s about 700 per month on average. Against 410 licensed roofing contractors in the county, the work-to-shop ratio comes out to ~20 permits per contractor per year (opportunity-rich for new entrants). Dane County accounts for 39.6% of Wisconsin’s tracked permit volume across 2 ROOF10X-covered counties — ranked #2 of 2 in Wisconsin by filing volume.
Peak filing month for Dane County is JUN at roughly 1,120 permits — 433% higher than the JAN trough of 210. Shops staffed for the JUN peak typically run lean from DEC-JAN unless they cross-sell into the storm-tracker pipeline.
All roofing permits in Dane County are issued through Dane County Planning & Development. ROOF10X indexes their public records inside 24 hours — median freshness in the pipeline is under 6 hours from filing to your CRM, with owner skiptrace and intent scoring pre-attached.
Dane County is an opportunity-rich market — well above the national median of ~10 permits per licensed contractor. New entrants with fast skiptrace can compete on speed-to-driveway rather than ad spend.
Live in your workspace inside ten minutes — pre-loaded with the last 90 days of Dane County permits, owner skiptrace, and intent scoring.
